Gannon University
MARKETING & COMMUNICATIONS SPECIALIST ASSISTANT
My final internship with the Marketing and Communications Department of Gannon University was an incredible opportunity with over a year and a half of experience in the industry. With a full-service team of about 15, I was able to take part in advertising, marketing, media services, creative services, public relations, communications, publications, and so much more. A small sample of my work during this internship is provided below!
Gannon's Marketing Department uses these banners at the top of the main website to link to stories, show campus happenings, and more. These are a few that I created for the site.
Gannon's Marketing Department uses these banners at the top of the main website to link to stories, show campus happenings, and more. These are a few that I created for the site.
Gannon's Marketing Department uses these banners at the top of the main website to link to stories, show campus happenings, and more. These are a few that I created for the site.
Gannon's Marketing Department uses these banners at the top of the main website to link to stories, show campus happenings, and more. These are a few that I created for the site.
Public Relations
I have written multiple press releases on behalf of Gannon University, which seems to be the first thing done when learning PR. However, I also got the chance to network with media representatives in the Erie area that gave me a new understanding of the relationship between marketer and news outlet. A video of the events at which I acted as a media representative is below.
In creating the 2015 Marketing Annual Report, I was able to analyze thousands of entries of retargeting data so it could be properly and clearly represented through an internal publication.
Publications
Communications
I had the responsibility of all traffic within the department and communication outside of the department to camp coordinators during the summer of 2015 for the first Camp Gannon campaign. Free standing inserts, web ads, newspaper ads, the billboards shown below and more were all placed with the help of my direction and scheduling.
Advertising
I had the opportunity to complete my own advertising buy during the summer of 2015, which was an amazing project as a marketing assistant. I researched the college newspapers in which to place the ad, decided on which size ads to purchase, when to run the ads, I negotiated pricing, and then collected the affidavits.
